In honor of Kate Moss’ ten years as the face of Rimmel London, the brand is launching five Lasting Finish Lipsticks created by Moss. Each lipstick is housed in a chic matte black bullet, reflective of the model’s signature rocker style, and bears the supermodel’s signature in bold red for elegance with an edge. The product is designed to deliver all-day radiant color with an added Black Diamond Pigment Complex.

“My inspiration for this range was really to create a range of easy to wear, chic, modern shades that I have always worn and loved. From bright reds to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were comfortable to wear. Whatever your outfit there is sure to be a shade to match!” said Kate Moss.

The collection is available in five fashion-forward shades including: a deep brick red; a royal purple; a dusty rose; a candy coral, and a blushed nude. Next season, Kate Moss and Rimmel London will launch a new collection of of-the-moment shades to capture the latest trends. Retails for $5.49 at mass market retailers and drugstores nationwide.